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BA (Hons) Fashion Marketing

Course Leader:

Victoria McClenaghan


Staff Team:

Jochen Braun

Helen Joslin

Theresa Clark

Julia Robson

Kim Blake

BA (Hons) Fashion Marketing

Our programme’s philosophy is built on creative storytelling in fashion – communicating the message behind the product in order to construct the whole story of a brand or individual.

The course places a keen emphasis on an appropriate balance between theoretical and academic standpoints and ‘real-life’ industry examples and contexts. The BA (Hons) Programme in Fashion Marketing is a pathway-oriented programme. Students enrol, study and graduate on one of the following pathways:


◆ Fashion Marketing

◆ Fashion Marketing (Styling)

◆ Fashion Marketing (Buying)

◆ Fashion Marketing (Public Relations)


Contact Details

Victoria McClenaghan –

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