Tanyo Ibirogba

Contact: Tanyo99@outlook.com

Course: BA (Hons) Fashion Marketing

About Me

Bonjour, 你好, Hi, I am Tanyo. I specialised in Buying & Merchandising

I am a meticulous and engaged marketeer with an analytical mindset. I am keen to work within Europe, Middle East and Asia and invite you to dabble in my creative suite. Projects strategically explore businesses within the scope of my pathway and target languages: Mandarin, French and Arabic.

I am an excellent communicator with strong capabilities in presentation, strategy, business branding, negotiation, team work and leadership. IT Capabilities: Adobe InDesign, Illustrator, Photoshop. Microsoft Excel, Word. DSLR and film photography.

Inspiration

Harrods for Chinese - Heirloom Jewellery (Jadeite)

The début explores the cultural significance of the revered jade stone through the ‘Harrods Heirlooms’ launch. An own-brand jewellery range targeting Chinese luxury consumers. Through extensive analysis on Chinese and British markets, to Excel range plans and Adobe product mockups, Tanyo identifies and positions the product range to meet consumer and brand demand.

Aligning the Chinese segment with Harrods was a strategic development that was praised in Tanyo’s pitch. Reflecting a firm interest in the Chinese market, this project enabled Tanyo to get up to date on consumer markets, following her study of Mandarin.

Materials

Branding Extension: Van Cleef & Arpels, Storybooks (VCA)

This brand extension extends French maison Van Cleef & Arpels, into the book market to reflect a core competency, 'savoir faire'. To reveal Van Cleef & Arpels Storybooks. The project strategically elevates the online presence, in the intimate space of the home whilst safeguarding its success against macro economic factors. Focusing on the Alhambra collection, a veritable tangible asset for VCA, Van Cleef & Arpels Storybooks champions the magic of shared moments and family, to reflect a core element and a behavioural shift in consumer demand.