Sophia Panayiotou
Contact: sophiapanayiotou1@icloud.com
Course: BA (Hons) Fashion Marketing
About Me
Hi, I am Sophia a passionate Fashion Marketing student from London.
I am an enthusiastic, proactive and highly determined individual with the ambition to develop my Fashion Marketing career. I intend to continue my studies by completing a post graduate masters in Autumn 2022.
I am keen in acquiring a successful career in content creation for luxury brands. I invite you to explore my portfolio to get a better understanding of my creative specialities, artistic technique and analytical written skills.
Inspiration
Major Project - Seams Inclusive Lingerie Brand
This project effectively outlines the strategic marketing plan and creative realisation for the innovative and inclusive lingerie brand, Seams. The strategy outlines the proposed brands mission to re-define the meaning of 'sexy lingerie' by placing well-being, empowerment and inclusive values at the forefront of branding decisions.
The targeted demographics were most concerned with the topic of inclusivity and were seeking inclusive lingerie brands that made them feel empowered. The creative realisation conveys Seams empowering brand message and well-being USP through conducting an uplifting photoshoot and creating mock-ups for a social media and event plan.
Materials
Dior Alps Concept Store Project
In this exciting project an innovative and forward-thinking alps inspired pop-up concept store was created for the renowned luxury fashion brand, Dior. The pop-up store concept was based upon launching the new Dior Alps AW21 collection in an interesting way, with the goal to utilise innovative retail technology to engage consumers through offering them experiential value, in turn enhancing Dior's brand performance.
My Work
PORTFOLIO
Major Project: Seams Inclusive lingerie brand
Seams brand mission, vision and values
Seams inclusive photoshoot inspiration mood board
Seams final image photoshoot selection process
Seams well-being launch event plan
Seams product trend direction mood-board
Seams product distribution mock-up
Seams product packaging; body positive affirmation
Seams branding identity guidelines
Seams influencer guidelines
Seams inclusive photoshoot image
Seams inclusive photoshoot image
Dior Alps concept store project mood-board
Dior Alps concept store environment mock-up
Dior Alps concept store promotional assets
Dior Alps concept store external store front
Dior Alps concept store product strategy mock-up
Dior Alps concept store social media strategy
Dior Alps concept store physical model
"One person can change your life, that person is you" - Steven Bartlett, Author.
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