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Sophia Panayiotou

Contact: sophiapanayiotou1@icloud.com

Course: BA (Hons) Fashion Marketing

About Me

Hi, I am Sophia a passionate Fashion Marketing student from London.

I am an enthusiastic, proactive and highly determined individual with the ambition to develop my Fashion Marketing career. I intend to continue my studies by completing a post graduate masters in Autumn 2022.

I am keen in acquiring a successful career in content creation for luxury brands. I invite you to explore my portfolio to get a better understanding of my creative specialities, artistic technique and analytical written skills.

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Inspiration

Major Project - Seams Inclusive Lingerie Brand

This project effectively outlines the strategic marketing plan and creative realisation for the innovative and inclusive lingerie brand, Seams. The strategy outlines the proposed brands mission to re-define the meaning of 'sexy lingerie' by placing well-being, empowerment and inclusive values at the forefront of branding decisions.

The targeted demographics were most concerned with the topic of inclusivity and were seeking inclusive lingerie brands that made them feel empowered. The creative realisation conveys Seams empowering brand message and well-being USP through conducting an uplifting photoshoot and creating mock-ups for a social media and event plan.

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Materials

Dior Alps Concept Store Project

In this exciting project an innovative and forward-thinking alps inspired pop-up concept store was created for the renowned luxury fashion brand, Dior. The pop-up store concept was based upon launching the new Dior Alps AW21 collection in an interesting way, with the goal to utilise innovative retail technology to engage consumers through offering them experiential value, in turn enhancing Dior's brand performance.

My Work

PORTFOLIO

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Major Project: Seams Inclusive lingerie brand
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Seams brand mission, vision and values
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Seams inclusive photoshoot inspiration mood board
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Seams final image photoshoot selection process
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Seams well-being launch event plan
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Seams product trend direction mood-board
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Seams product distribution mock-up
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Seams product packaging; body positive affirmation
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Seams branding identity guidelines
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Seams influencer guidelines
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Seams inclusive photoshoot image
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Seams inclusive photoshoot image
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Dior Alps concept store project mood-board
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Dior Alps concept store environment mock-up
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Dior Alps concept store promotional assets
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Dior Alps concept store external store front
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Dior Alps concept store product strategy mock-up
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Dior Alps concept store social media strategy
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Dior Alps concept store physical model
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