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Michelle Alejandra Zambrano Paredes

Contact: michelle28zambrano@gmail.com

Course: BA (Hons) Fashion Marketing

About Me

I'm Michelle and I love anything that is digital Fashion related

Being creative has always been part of who I am. Since I was little, I would always draw, paint, build little objects, cook and decorate, and so on. My hands do what my imagination dictates. While growing up, I found out that Business was something I liked too. So studying fashion marketing is the perfect combination of both worlds.

Said this, studying fashion marketing has been amazing. During these past three years, I have had the freedom to explore and demonstrate my creativeness as well as my skills, skills which have only been improved. With covid 19 in the middle, it made things a little harder but it was definitely the experience I needed to realize that digital fashion is where I'm headed.

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Inspiration

For me, looking into the future means: Virtual Reality

Vogue-Verse stands for: A digital world of Vogue magazine inside the metaverse. The metaverse consists of immersive technology, allowing users to feel, react, and experience everything as though it were in real life. It will be the most innovative way to experience fashion as if looking through the eyes of the brand.

Vogue-Verse will allow people from all over to emerge in a world of wonders. For the first time ever, people will have the chance to explore and adventure around the 26 editions of Vogue magazine without having to travel to another country and see it in print.

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Materials

Social Media has created a new Career Degree: How to be an Influencer 101

Ever wonder how the word "influencer" became the next and most desirable job? Let's just say that brands like Revolve made this a reality. Revolve was the first brand to make "influencers" their main marketing strategy and with the evolution of social media, everything seemed to fit into place. Not only is Influential marketing a good strategy but also experiential marketing. Fortunately, Revolve does both. From the start, the co-founders of the brand knew their success would come from being exclusively online, and they were right.

My Work

PORTFOLIO

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Marketing Plan Title page
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Marketing Plan Landscape Analysis
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Marketing Plan Landscape Analysis part 2
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Marketing Plan Brand Analysis
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Marketing Plan photoshoot
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Brandbook vogue-verse Cover
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BrandBook Photoshop Metaverse
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BrandBook Mission Vogue-Verse
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BrandBook Photoshop 2 Metaverse
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Brandbook Logo Versions Vogue-verse
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Brandbook Logo Versions 2 Vogue-verse
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fashion Innovation Revolve Cover
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Fashion Innovation Revolve Target Market
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Fashion Innovation Revolve Positioning
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Fashion Innovation Revolve SWOT
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Fashion Innovation Revolve Outputs
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Fashion Innovation Revolve

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