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Kruti Bhalivade

Contact: krutibhalivade@gmail.com

Course: BA (Hons) Fashion Marketing

Hello! I'm an international fashion marketing & buying graduate with a great passion for fashion sustainability and experience in visual merchandising as well as financial analytics. I can pride myself on bringing commercial value towards fashion sustainability at a professional level.

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Inspiration

Jacquemus Nouvelle Vie, final major project.

Nouvelle Vie or “ New Life” collection from Jacquemus will be introduced as a line extension for the company. The collection is based on the idea of reducing fashion waste to help the cause of sustainability from an affordable luxury perspective. The collection is born or of fashion waste found in overflowing donation bins and clothing that is rejected by the charity shop and giving it new value and therefore a new life.

My Work

PORTFOLIO

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Table of contents
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Executive summary
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Brand proposal and rationale
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External analysis
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Competitive analysis
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Demographics, psychographics and targeting
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Demographics, psychographics and targeting
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Statistics
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Positioning
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Value proposition
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Brand equity
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Brand values
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Positioning
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Implementation plan
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Social implementation
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Conclusion

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