Hala AlRaee

Contact: haalaalraee@gmail.com

Course: BA (Hons) Fashion Marketing

About Me

Hello!

Hala Al Raee. Born and raised in Bahrain, earning my bachelors degree in Fashion Marketing from Regents University in London. Touched by my mother's love of fashion and watching her design and style pieces, as well as the success of her own fashion house as I was growing up, I knew that she was my inspiration and that this was something I would love to pursue as well.

Inspiration

Major Project : "Social Diary x Collina Strada"

Major Project : Research and Development. We were asked to submit a dissertation involving contextual explanation, analysis, primary / secondary research, methodology and literature review for a topic of our choice, mine was Gender Fluid Fashion.

As for the creative realisation, we were asked to create a marketing plan of a creation of our own concept. I decided to form a collaboration between Collina Strada and Social Diary, where they would create a gender fluid clothing collection. This is where I explored and created the pieces, the Instagram content, and the brand photoshoot itself.

Materials

Fashion Entrepreneurship : STRING

Fashion entrepreneurship was a module where we were asked to submit a full proposal that outlines a full idea of a business plan. This is where I came up with "STRING". A jewellery and accessories brand based on an application. With String, you can customize everything, from every bead to every size, shape, color, language and piece. "STRING" allows you to scan it and view it on yourself. Making sure it fits perfectly, and just the way you may like it.