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Georgina Tarruella De Abadal

Contact: ginatarruella@gmail.com

Course: BA (Hons) Fashion Marketing

About Me

I'm Georgina; a Fashion Marketing & Public Relations graduate.

My name is Georgina Tarruella de Abadal, after studying Fashion Marketing & Public Relations at Regent's University London I would like to enter the Fashion Communication industry. This decision is based on the soul purpose of making a positive contribution to society through one of the most influential industries in the world.

The field of Marketing has always impressed me, the ability of brands to influence consumer purchases based on their marketing strategies is extraordinary. Therefore, I would like to dedicate myself to an area that I admire; transforming customer perspectives, empowering and creating aspirations.

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Inspiration

The importance of understanding the effects of fashion advertising on body dissatisfaction.

The present study investigated the influence of fashion advertising on eating disorders and body dissatisfaction amongst women within generation Z.The aim of the research is to identify the aspects and factors of fashion advertising which contribute to the development of eating disorders and body-focused anxiety.

The study concluded that fashion advertising negatively affects an individual through the perpetuation of idolised images reflecting unattainable body constitutions and unrealistic beauty ideals. Through the implementation of such factors abnormal eating disorder symptoms emerge through cultural, social and interpersonal relationships.

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Materials

The marketing Plan; Translucide's creation.

The present study justifies, investigates and analyses the creation of a sub- brand extension of Condé Nast: Translucide. The aim of the online publication is to empower & support.Based on research focused on the emerging need for greater inclusivity and transparency within the publishing market sector, Translucide’s approaches and tactics aim to meet these needs. Translucide’s goals encompass the creation of an interconnected community where individuals can not only engage with something positive, but be a part of it.

My Work

PORTFOLIO

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Fashion Advertising and body image
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Evolution of body size since the 1980's
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culturally induced eating disorders
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Exposure to ultra-thin models
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Methodology
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Primary research findings
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Conclusion
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Recommendations & Limitations
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Translucide's marketing strategy
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Landscape Analysis
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Internal analysis
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Target Consumer
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conclusion
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Tackling associated stereotypes- interview
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Inclusivity Era
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''Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us.''- Wilma Rudolph

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