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Damelya Sherali

Contact: damelya.sherali@mail.ru

Course: BA (Hons) Fashion Marketing

About Me

Hi! I'm Damelya Sherali. A Fashion Marketing student from Almaty.

I'm a creative and friendly individual from Almaty, Kazakhstan. I've been living in London, UK for five years and I've studied at Regents University London since 2019.

I studied Business, Humanities and Social Science at INTO City University of London in 2018 and I'm soon to be graduating from the Fashion Marketing course at Regent’s University London. I'm self-motivated, energetic and have business-oriented knowledge of the fashion sphere. I'm whiling to learn and work in the fashion industry, with retail or commercial projects.

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Inspiration

Burberry x Scope

I always supported diversity in fashion campaigns and always generated new ideas that makes difference. In a world full of diversity I wanted to motivate people with disabilities and I was wondering why many brands would shy away from collaborating with disabled models.

I came up with a proposal for a Burberry brand to collaborate with Scope Charity organization based in the UK. I created a range of famous Thomas Bear charms wearing new t-shirts in solid SS 2023 key colour. By donating Thomas Bear sales revenue to Scope, Burberry will persuade its customers that the brand is genuinely inclusive and supportive of people with disabilities.

My Work

PORTFOLIO

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Burberry x SCOPE
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Burberry x SCOPE
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Burberry x SCOPE
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Product Outcome
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Victoria's Secret Brand Report
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PESTLE ANALYSIS
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Trend Mood Board
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Recommendation
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SWOT Analysis
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Brand Choice
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Visual Consumer profile
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Competitive shop report
Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, and what is happening. — Coco Chanel

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