Regent's
search
student image

Cheyenne von Thun und Hohenstein Veit

Contact: Cheyenne@von-thun.ch

Course: BA (Hons) Fashion Marketing

About Me

Hello, I am Cheyenne, a German Fashion Marketing student.

I am an eager fashion marketer who finds motivation in styling with rising and new designers from fashion capitals, as well as emerging designers, and am keen to acquire new skills. I aim to make progress with my studies by continuing with a master’s degree.

Ahead of this, I would like to gain more experience in the industry, preferably in styling with growing brands. I provide you with my recent and previous work, which you can explore below in order to delve into my creative design work, and approach to styling and marketing/-branding strategies.

alt

Inspiration

Major Project – ‘PURE’ Fashion News

This project encompasses a marketing plan, including the creative outcomes for ‘PURE’ Fashion News. The mission of ‘PURE’ is to educate people about the industry on a daily basis, with the vision to highlight unspoken topics, which often include the influence of powerful companies. ‘PURE’s values consist of being honest, precise, and in the form of videos.

As Gen Z and Gen Y are the main target audience for the business, Instagram is the central point for sharing content. Besides short explanatory videos on impactful, more unknown, and rising designers, it also includes the ‘top picks’ on brands globally.

alt

Materials

Innovative Concept Store Alaïa Project

The displayed project focuses on innovation and further opportunities with the French fashion Maison, with respect to the younger generation of consumers. This is accomplished by integrating innovative technology and products with affordable price tags, including the option of also personalizing these products to create a connection between brand and consumer, and with this, looking into the future to gain new consumers.

My Work

PORTFOLIO

Portfolio Card Image
Major Project PURE Fashion News Mission + Vision
Portfolio Card Image
PURE Fashion News Values + Unique Selling Point
Portfolio Card Image
PURE Fashion News Brand Core + Brand Identity
Portfolio Card Image
PURE Fashion News Instagram Page
Portfolio Card Image
PURE Mockups + QR-Code leading to PURE Instagram
Portfolio Card Image
PURE Rationale Mockups + QR-Code + Website
Portfolio Card Image
PURE Photo Shoot Moodboard + Location
Portfolio Card Image
PURE Objectives + Tactics Launch
Portfolio Card Image
PURE AIDA Model, Awareness
Portfolio Card Image
PURE AIDA Model Action + Conclusion
Portfolio Card Image
PURE Fashion News Conclusion
Portfolio Card Image
Concept Store Target Customer + Brand Position
Portfolio Card Image
Concept Store Earned + Shared Media + Retail Tech
Portfolio Card Image
Alaïa Concept Store Objectives + Tactics
Portfolio Card Image
Consumer Value Proposition + Store Concept
Portfolio Card Image
Alaïa Concept Store Product Strategy
Portfolio Card Image
Alaïa Concept Store Price + Place Strategy
Portfolio Card Image
Alaïa Concept Store Promotional Strategy + QR-Code
Portfolio Card Image
Alaïa Concept Store Measuring Success + Conclusion
It always seems impossible until it's done. Nelson Mandela

© 2021 Regent's University London. All rights reserved.

Connect with us