I am an eager fashion marketer who finds motivation in styling with rising and new designers from fashion capitals, as well as emerging designers, and am keen to acquire new skills. I aim to make progress with my studies by continuing with a master’s degree.
Ahead of this, I would like to gain more experience in the industry, preferably in styling with growing brands. I provide you with my recent and previous work, which you can explore below in order to delve into my creative design work, and approach to styling and marketing/-branding strategies.
This project encompasses a marketing plan, including the creative outcomes for ‘PURE’ Fashion News. The mission of ‘PURE’ is to educate people about the industry on a daily basis, with the vision to highlight unspoken topics, which often include the influence of powerful companies. ‘PURE’s values consist of being honest, precise, and in the form of videos.
As Gen Z and Gen Y are the main target audience for the business, Instagram is the central point for sharing content. Besides short explanatory videos on impactful, more unknown, and rising designers, it also includes the ‘top picks’ on brands globally.
The displayed project focuses on innovation and further opportunities with the French fashion Maison, with respect to the younger generation of consumers. This is accomplished by integrating innovative technology and products with affordable price tags, including the option of also personalizing these products to create a connection between brand and consumer, and with this, looking into the future to gain new consumers.