I would define myself as a very motivated, energetic, and aspirational person with the desire to advance her fashion profession. After graduation, I intend to pursue a career in fashion journalism, as my interest has always veered toward fashion communications during my years studying fashion marketing.
My future objective as a fashion journalist is to advocate for change and increased awareness for women of colour in fashion. I believe that more voices should be heard in fashion communication in order for this to happen. With a background in fashion marketing and business, I feel able to analyse marketing challenges as well as other cultural spheres of interest
In this Project, it outlines the marketing approach and creative execution for B-NUDE's inclusive lingerie brand. B-NUDE’s strategy focuses on the brand’s mission in creating an inclusive and diverse product range for women that caters to all body types and skin tones.
Using 3D Body Mapping Technology and an advanced website survey. This enables the system to obtain a detailed description of each female, which will result in the generation of a mannequin figure of a female with the appropriate nude coloured lingerie for their skin.
Sandro's pop-up store was conceptualised around a nostalgic Christmas theme in this project. The pop-up store concept was developed in conjunction with the launch of Sandro's Christmas collection. Christmas colours such as sparkling green, shimmery white, Santa red, and diamond black were used throughout the collection to include the Christmas aesthetic. Sandro's vision for the pop up was to transform the store into a wonderful setting that immerses shoppers in the spirit of the season while entertaining them and giving a shopping experience.