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Andreea-Ramona Ahimovic

Contact: andreeaahimovic@gmail.com

Course: BA (Hons) Fashion Marketing

About Me

An aspiring magazine editor & writer to an independent publication.

Following the past 3 years of studying Fashion Marketing, my curiosity has grown to be part of an independent magazine as a magazine editor & writer. I admire titles like DAZED, I-D, and Boys by Girls – publications that take on a youthful focus.

I have always gravitated towards creative writing as my outlet, and since my dissertation journey encompassing female driven fashion publications and its effects on the Gen Z and younger Millennial male audience, I am most passionate about the concepts surrounding toxic masculinity, gender & sex and the ‘gaze’ between men.

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Inspiration

Bonesofboys ZINE is a male-focused independent publication, with the heart of representation.

This publication serves the ultimate purpose of representing the tainted voices of Gen Z and younger Millennial boys, to encourage deeper connections and relationships. I am fascinated by the ideas behind masculinity and gender so through this zine I was able to bring together a series of boys to allow them a space to express themselves.

Through written content and an alternative twist in visuals, Bonesofboys hopes to promote the significance of boyhood and giving young people a voice.

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Materials

‘For Love & Lemons: For Love & Me’ is an experiential extension, an ode to the enchanted woman.

An experience for a fashion brand that is rooted in forming relationships seemed like an ideal opportunity. Created by a childhood friendship between lemonade stand juicers, this concept of an event to allow women’s confidence to flourish and form new friendships elevates FL&L’s bond with their customer to a loyal and interactive connection. Self-love and affinity for another is the base of this experience. From tailored personal photoshoots to an (optional) fashion show for the clan of women to amplify their confidence and join in camaraderie.

My Work

PORTFOLIO

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The front cover of Bonesofboys & the mood.
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The Judgements of the 'Gaze' written by myself.
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The Male Gaze through the eyes of Richard M.
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'Ken Moody & Robert Sherman' by Richard M.
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Poems written by Body II.
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The third boy featured in Bonesofboys.
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A short story written by Body III.
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The fourth boy featured in Bonesofboys.
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Body IV photographed by himself.
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A moodboard.
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Bonesofboys 2nd Issue & final thoughts.
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THE GAZE.
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Introduction to 'For Love & Lemons: For Love & Me'
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Promotional strategies for the event.
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Bus stop event campaign & event tote bag.
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Event invitation & 'I Am My Muse' lookbook.
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Test shoot photographs of myself.

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