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Amanda Luz

Contact: amandalimaluz@hotmail.com

Course: BA (Hons) Fashion Marketing

About Me

Hi, I'm Amanda, a Fashion Marketing graduate.

After completing this BA, I plan on continuing my studies by entering a postgraduate master's in September 2022. I'm into photography, styling and creative writing. This BA in Fashion Marketing has allowed me to discover skills and what I'm passionate about. It was challenging doing a BA course in a language that was not my first; I'm very proud that I've made it.

I plan on starting my career as a stylist or marketer and one day work for a fashion brand that I admire, such as Stella McCartney and Loewe.

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Inspiration

Major Project - Loewe Brazil

In the Major Project Realisation, I’ve created a marketing strategy to penetrate the Spanish brand Loewe into the Brazilian emerging luxury market. I came up with promotional and creative outcomes, adapting the core values of the luxury house to the Brazilian customer.

One of the creative outcomes was an issue for Vogue Brazil that promoted the launching, with photoshoots and written content.

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Materials

Quarantine Getaway - Fashion Styling Project

This styling project was created during the 2020 quarantine, and because of that, there weren’t many resources available. It was photographed at home with a projector and a friend as a model. The images represent the urge to get away from home and watch the sunset on the beach, or the clouds through a plane’s window.

My Work

PORTFOLIO

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Major Project: Loewe Brazil
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Major Project: Loewe Brazil
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Major Project: Loewe Brazil
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Major Project: Loewe Brazil
Portfolio Card Image
Major Project: Loewe Brazil
Portfolio Card Image
Major Project: Loewe Brazil
Portfolio Card Image
Major Project: Loewe Brazil
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Major Project: Loewe Brazil
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Quarantine Getaway

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